Christmas Lights at The Exchange

The Christmas Lights Event at The Exchange on Saturday 21st November was an overwhelming success, with nearly 12,500 people visiting the centre through the day.

Visitors were entertained by incredible close-up street magic from the wizardly Roy Bond, live Christmas music from the Thoresby Colliery Band and The Beorma Singers, face painting and balloon modelling, giveaways and sweet treats. Customers were also able to enter a free draw to win some great prizes, including £1,000 in Exchange Shopping Vouchers.

The Exchange has been especially popular with visitors over Christmas since it opened 85 years ago, with the wonderful architecture of the building the ideal backdrop for seasonal decorations. This year, visitors to the event were also the first to see the centre's new decoration scheme which, with its white & gold palette and feature candelabras, perfectly complemented the mellow stone of the walls and floor.

Lights Event.jpg

The 2015 event has now become the most successful Christmas event yet for the centre, with the day also beating last year's record footfall for a single day.

Neil Fincham, The Exchange Centre Manager commented, "Whilst The Lights Event is ultimately designed to attract people to the centre to shop, the added value elements of  live entertainment and music contribute significantly to its overall appeal and success.

"Competition in retail is intense at any time," he continued, "arguably even more so these days with increasing options for shoppers both online and on the High Street, such as the Black Friday. Keeping shoppers engaged with the centre is something we can never be complacent about, so it was especially pleasing to see attendance this year yet again break records."

Initial data suggests that takings were also in line with the increased footfall, maintaining the upward trend for the event.

The centre's interactive digital Christmas Gift Guide will also be online soon, as well as being accessible via the new Exchange Magazine apps for Apple, Android and Kindle devices.

All products featured are clickable, meaning readers can buy online directly from the guide or pick up their purchases when they next visit the centre via Click & Collect.




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